“In the future, all products will need a unique digital identity to improve their visibility throughout the supply chain, all the way to the end customer,” said Brett Wilms, Executive Director of Identification Solutions for EMEA at Brady Corporation. “This enhanced visibility will help increase efficiency, boost sustainability, and improve the customer experience. Our reliable portfolio of RFID-enabled labels, our technical expertise, and our on-site printing capabilities are perfectly positioned to deliver these benefits to many companies, even in conditions considered challenging for most labels. The addition of Nordic ID’s technology and solutions further develops and strengthens this offering.”.

Combined with Nordic ID's RFID readers, scanners, software, technology, and capabilities, Brady can now offer complete and highly customizable RFID solutions to fully leverage the benefits of Industry 4.0. Juuso Lehmuskoski, CEO of Nordic ID, stated, “Nordic ID’s technology provides solutions that enable our customers to manage their business processes based on intelligent data, bringing transparency to their manufacturing processes and predictability to their operations. The sale of Nordic ID to such a respected leader in the identification solutions market presents an unparalleled opportunity for future growth across various sectors worldwide.”
Brady intends to increase its R&D efforts at Nordic ID to accelerate the introduction of new RFID products and expand its product offering, both within and outside of Europe. Nordic ID’s technology, combined with Brady’s leading market position in application-specific industrial printers and materials, makes this an attractive business combination in the rapidly growing field of tracking and tracing applications within the industrial environment.