Barex AB is a highly reputable distributor of data capture and barcode solutions in the Nordic region. Founded in 2005, the company specializes in the distribution of point-of-sale and automatic identification equipment, including marking and data capture solutions.
 
John Thomas, CEO of EET Group, commented: “Acquisitions are an important part of our growth strategy and a contributing factor to our successful growth strategy for the POS & Auto ID business in recent years. Our ambition is to become one of the leading POS & Auto ID distributors in the European market by 2020, and this acquisition is certainly an important step in that direction. With the acquisition of Barex AB, we are adding new expertise and well-known brands to our POS & Auto ID portfolio, and at the same time, it will bring even more highly qualified employees to our organization.”.
 
As part of the acquisition, EET Europarts will take over a strong team of experienced and highly qualified employees from Barex AB. An additional office for EET Europarts AB will also be established in Gothenburg, Sweden.
 
Johanna Petterson, CEO of Barex AB, is very pleased with the acquisition. “Seeing the significant growth EET Europarts has experienced in its POS & Auto ID product division, I feel very confident and eager to become part of this successful company. I also firmly believe that EET Europarts’ unique and effective distribution model, combined with the products, knowledge, and capabilities we bring from Barex, will help create synergies in this area.”.

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