Specifically, the study will examine how the subscriber acquisition tactics, marketing strategies, branding, and pricing of multinational telecommunications companies differ depending on local market dynamics and the accessibility of broadband services.
The findings are based on case studies of three multinational telecommunications companies operating cable networks in various markets across Western and Eastern Europe, Latin America, and the Middle East. The companies under examination will include France Telecom-Orange, Telefónica, and TeliaSonera. The
case studies analyzed in the presentation will focus on comparing and contrasting the following aspects of each broadband FTTH operator's strategies:
• Subscriber acquisition strategies for FTTH across markets;
• Marketing tactics for FTTH services by market;
• FTTH service branding – unified international brand versus local brands;
• FTTH ARPU vs. xDSL ARPU;
• Differences in FTTH services offered / market similarities.
Presenter: Julija Jurkevic.
Julija Jurkevic is a global broadband analyst at SNL Kagan. She joined the market research team in 2009 and specializes in analyzing internet broadband markets in more than 80 countries, focusing on subscriber forecasts for the largest fixed broadband platforms. Julija is part of SNL Kagan's consulting team, which specializes in global broadband markets, operator strategies, broadband speeds, and affordability.
The webinar will be held online on November 20th from 2:00 PM to 3:00 PM (CET)
