The printers include label design wizards that can be controlled with the integrated keyboard, available in all keyboard layouts. You can also design labels using Brady Workstation on your PC, store them on the printer, or send them to the printer via Wi-Fi when needed.
The main feature of the new printers is that they can be controlled with the user's smartphone, provided the free Brady Quick Labels mobile app has been installed. This app allows users to design all kinds of labels easily, conveniently, and quickly with any recent smartphone model.
Depending on the job requirements, users can load printer consumables with precision pre-cut labels or rolls of continuous label material that can be automatically cut after printing. For high-volume print jobs, Brady also offers compatible bulk rolls that maximize the fast print speeds of these portable printers, up to 76 mm per second.

The M610, M611, and M710 are designed for use in the field and in busy work environments. They are rugged and durable, able to withstand the occasional bump or knock. All models are drop-resistant up to 1.8 meters and shock-resistant to military standards, and include a rechargeable lithium-ion battery that allows printing up to 4,500 labels per charge—enough for a full day. Both the printer and the user's Brady Workstation PC software and the Quick Labels smartphone app automatically recognize thousands of genuine Brady label materials. The printer automatically adjusts its settings, and the Brady Workstation software and Quick Labels mobile app for label design recognize the specific material loaded, so users can push identification to the limit without worry. The seamless interaction between the label material, label printer, and label design software ensures accurate labels every time, streamlining identification both in the office and in the field. It also allows error-free printing of custom label rolls that can be pre-printed with a logo or any other information.

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