The market dynamics driving change in how SAS customers consume and pay for IT and business services are impacting every area of the company's business. SAS's core markets—BI/Visualization, Data Management, and Analytics—are expected to grow by 22% this year (according to an IDC study). To realize its full growth potential and maintain its leadership in these core markets, SAS must find new ways to engage its customer base.
Arrow will distribute the following SAS solutions in Spain: SAS/Visual Analytics; SAS/Visual Statistics; SAS/Business Intelligence; SAS/Enterprise Guide; SAS/Enterprise Miner; SAS/Analytics Pro; SAS/Office Analytics; and SAS/Data Management.
“The addition of SAS to our portfolio allows us to offer distributors and integrators a complete range of solutions that meet current market demand for analytics, data management, and business intelligence,” says Alexis Brabant, Managing Director for Southern Europe (Spain, Portugal, Italy, and Israel) at Arrow ECS. “Thanks to this agreement, SAS can access the Spanish channel with our excellent pre-sales and training services, our demo room, a comprehensive marketing and workshop development plan, and a set of proposals and initiatives that have made Arrow a benchmark in the value-added distribution sector in Spain.”
According to Christian Gardiner, Managing Director of SAS Iberia, “Partnering with Arrow means creating a new, highly accessible sales channel that allows us to bring the heart of SAS to a significant number of new potential customers. Our presence will be strengthened in new markets, which coincides with the strong demand for our products and services from all types of businesses.”.
