With the establishment of Rutronik IT Electronics, the full-service distributor is taking on new challenges. The division aims to supply computer components and systems to IT system integrators and distributors. It focuses on the data center and server market segments (e.g., processors, memory, cases, power supplies), the business and office market (e.g., PCs, workstations, laptops, tablets, monitors, projectors), and the gaming and consumer market (e.g., CPUs, GPUs, memory, power supplies, system cooling).
Rutronik IT Electronics offers a wide range of products from select manufacturers such as ASUS, Toshiba, Transcend, and Sharp/NEC. Intel is the strategic partner around which a network of certified partners is built. In addition to the extensive product portfolio, the professionals in the new division are available to advise customers on the best possible solution or system for each application.
"With Rutronik IT Electronics, we are opening up to a new business segment in which we have not previously had a presence. Our advantage is that we can offer both individual components and complete systems or system solutions for specific applications from a single supplier. This simplifies the procurement process, saves valuable time, and reduces costs." says Felix Bock, head of internal sales at Rutronik.
Rutronik IT Electronics and its division, Rutronik Embedded, which focuses on industrial, medical, and automotive IT solutions, are closely interconnected. This collaboration makes it possible to combine pre-built, custom components to create the ideal solution for customers.
