“My focus will be on creating, cultivating, and strengthening long-term relationships in the region, supporting my team in helping customers address their business challenges,” said Riera. “We can help companies evolve, making them more competitive, resilient, and sustainable.”

Currently the regional director for the Andean and Caribbean region in Latin America, Riera joined Rockwell Automation in 2006 and has held various positions, taking on increasing responsibility in regional sales and business development. He will be based in Madrid.
Gustavo Zecharies, Rockwell Automation’s regional president for EMEA, said this strategic addition to his team brings experienced leadership to key markets and underscores Rockwell’s commitment to customer focus and sustainable growth.
“Rodrigo has an impressive track record of sales growth and demonstrates a passion for developing the teams he leads,” said Zecharies. “These capabilities, combined with his experience in industrial automation, will accelerate our regional sales strategy while further enhancing customer engagement and closer relationships.”