With Ad van de Noort, the Stuttgart-based global market leader in integrated solutions and branded products in cable and connection technology has appointed an experienced executive as Chief Software Officer (CSO) for its largest region. Born in the Netherlands, he joined LAPP in 2015 after holding positions at international industrial companies such as GE and ABB. Since then, he has managed sales for Western Europe, including subsidiaries in France, the UK, and Benelux, before assuming the interim role of CSO EMEA in June 2015.

In fiscal year 2025, LAPP generated sales of approximately €1.9 billion, with the EMEA region accounting for nearly two-thirds of the total.
Matthias Lapp, CEO of LAPP Group, stated:
“I am delighted that we have appointed Ad van de Noort as CSO EMEA, an executive who has known LAPP and our customers for over ten years. Thanks to his strong customer focus, technical expertise, and market knowledge, he will contribute to further strengthening our position as a solutions provider.”

Ad van de Noort, CSO EMEA, added:
“It is a great honor for me to assume the role of CSO EMEA at LAPP. I look forward to working alongside the sales team to continue driving growth in our largest region and providing our customers with the best possible service. My focus will remain on the market and our customers’ needs.”