The Advantech European Services Center (AESC) will double the size of its warehouse and office space and nearly triple its production capacity, helping the company drive regional growth and meet customers' increasing Industry 4.0 needs.
Taiwanese Ambassador to the Netherlands, Mr. Chou Tai Chu, joined the Mayor of Eindhoven, Mr. John Jorritsma, and Mr. Jeroen Nijland, Commissioner of the Netherlands Foreign Investment Agency (NFIA), for a tour of the new facility.
They were accompanied by Advantech Co-Presidents Miller Chang and Linda Tsai, and the firm's co-founder, board member, and acting CEO of Advantech Europe, Chaney Ho. Also in attendance were European executives Hans-Peter Nüdling, Jash Basindhar, M.C. Chang, Peter Marek, Reinier Middel, and Jeff Shih.
This year marks the 25th anniversary of Advantech Europe, according to Chaney Ho, CEO of Advantech and Managing Director of Advantech Europe.
"Since 2010, the One Europe strategy has served as the foundation for Advantech Europe, and since 2014, Advantech has focused on vertical markets to meet customer needs. This year, to strengthen Advantech's leading position in the European IoT market, we will promote and expand our presence in local markets across many application domains," he explains.
“Through mergers and acquisitions, and by working together with local partners, Advantech now has more than 400 locally hired employees working in 14 offices across 10 European countries. Last year, we opened new branches in Barcelona and Stockholm, and significant investments are being made to collaborate closely with local industries, governments, educational institutions, and research organizations. The completion of the European Service Center is Advantech’s first step toward becoming Europe’s most comprehensive IoT solutions provider and will help us achieve our revenue target of €350 million by 2025.”
“At Advantech, we have been at the forefront of technological innovation for almost 35 years, and we are confident that this expanded European HQ will provide us with the perfect launchpad to showcase our products in action and meet the growing demand in the region for Industry 4.0 solutions.”
Serving as Advantech's European headquarters, the building features a range of smart technology innovations, including a completely refurbished reception area (iReception) with iVisitor digital login for visitors and an intelligent meeting room management system (iMeeting).
Also included are Smart Energy control and monitoring based on Advantech's Smart Power Meters, digital I/O, and Modbus Power Relays, and WebAccess's HMI/SCADA software. This provides intelligent functionality for monitoring and controlling lighting and temperature, reducing costs and carbon emissions while enhancing the user experience.
The Internet of Things (IoT) extends further throughout the premises with an iLunch booking system that centralizes staff food orders via POS terminal, PC, or smartphone app and automatically distributes them to third-party catering companies.
Digital signage throughout the premises provides staff and visitors with helpful information when and where they need it most.
In the production area of ​​the new plant, Advantech is implementing Industry 4.0 with a highly customized CTOS manufacturing execution system (iCTOS MES), process automation, machine automation, and equipment/environmental monitoring.
Real-time data is collected, analyzed, and then displayed in a Situation Room to help managers take action, monitor KPIs, accelerate improvement cycles, and support a high degree of product customization.

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