The Excel solution is currently sold in 62 countries worldwide, and this number is growing thanks to new distribution partners recently introduced in China and New Zealand.
Regarding the animations, Nadeen Tisi, Director of International Sales, comments: “As we grow, it’s important that we deliver a consistent message about the Excel brand, and as our distribution network expands globally, we rely more and more on the corporate materials we produce. Therefore, having a narrated animated video really helps to convey the message with the exact words we want to use.
To start, we’ve created the animation in English, French, Spanish, Dutch, and Hindi, and we plan to add Arabic and Mandarin Chinese in the coming months. The languages chosen reflect the regions where we’re seeing the strongest growth for Excel, and more languages will be added as we continue to expand.”
The presentation is titled “Why Excel?”The animated introductory video, "Why Excel?: An Animated Introduction Video," is 6.38 minutes long and provides an overview of Excel's history, discusses the brand's values, outlines the scope of the system offering, highlights several installation examples, and offers a perfect introduction to Excel.
You can download "Why Excel?: An Animated Introduction Video" from the Excel website, www.excel-networking.com, or view it on YouTube.
The Excel solution is currently the second largest cabling system in the UK, with a 17% market share, according to the BSRIA's March 2013 UK Structured Cabling Report.
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