Specifically, Andrea Ferro spoke about the convergence of AI in the cloud at the Expert Hub event titled "AI Meets the Cloud," where she highlighted the importance of AI as the next super-application that will significantly boost cloud consumption. She also emphasized that its impact will not be limited to the cloud alone, predicting notable effects for on-premises and off-premises data centers.
Cloud companies are strategically positioned to meet this surge in demand for AI services, aided by high-density cooling and power solutions. Their scalable infrastructure and expertise make them ideal partners for organizations seeking to harness the power of AI without the burden of managing complex on-premises solutions. As a result, cloud service providers are well-equipped not only to support this growth but also to play a vital role in democratizing AI, making it accessible to a wider range of customers and industries. He also mentioned that the synergy between AI and cloud technology will profoundly reshape the data processing and analytics landscape.
“Vertiv continuously invests in research and development to deliver innovative solutions that support the latest technological trends, such as AI and high-performance computing,” says Ferro. “Our portfolio already includes a range of solutions, from efficient, high-capacity liquid and immersion cooling to intelligent power systems and dynamic grid support. These high-density solutions complement our broader offering, which includes prefabricated modular data centers, including micro solutions for indoor deployments, designed to support edge applications, reflecting our commitment to remaining at the forefront of technological innovation.”

In the second Expert Hub, "The Partner Programs of Tomorrow," Jesper Hersbro highlighted the different types of partner programs that help drive both sales and non-sales activities, and that can be more easily applied to complex sales cycles and diverse partner ecosystems. "In the case of Vertiv, our VIP incentive program tracks and rewards partners for a range of sales and non-sales activities without any reporting requirements and lets them know when they have points to redeem," Hersbro said.

“This not only recognizes their contributions but also allows them to focus on sales instead of dealing with unnecessary administrative tasks.”
Vicente Chiralt, Vice President of Marketing for Vertiv in EMEA, added: “Each year, Canalys Forums remains the benchmark event for the EMEA channel market. As Gold sponsors, we are proud to actively contribute to this crucial event by sharing our expertise while learning valuable insights from other experts and partners. Being here deepens our knowledge, helping us refine a more robust partner program.”

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