To support this growth, Excel has recently added three new languages to its website (Polish, Turkish and German), a result of the brand's expansion and acceptance in those areas, which will be added to the French, Spanish and Italian versions already available.
During 2014, many new products were launched across Europe, such as the Environ range of open racks and panels, smart PDUs and pre-terminated solutions, which have helped to create a new source of income for both distributors and installers.
In December 2014, Excel held its first distributor conference in London, with senior representatives from distributors in 11 different countries in attendance. The event provided distributors with up-to-date information on all aspects of Excel, including presentations from the management team and a showcase of a wide selection of products from the range.
Nadeen Tisi, International Sales Director, comments: “2014 has been an outstanding year for Excel in Europe. We have a fantastic group of distribution partners who work closely with us to promote Excel and provide the service and support associated with the brand.”.
Throughout the year, we have again conducted online training for Excel partners, as part of the prerequisites for the partner program, and we have also conducted classroom training courses with distributors in several countries such as Spain, Turkey, and Estonia, among others.
Training and knowledge are key to Excel's growth in Europe. We have welcomed and trained several new Excel partners, secured numerous high-level reference installations in various vertical markets and countries, and successfully launched the Environ range. In 2015, we will be adding more people to the team to drive business growth and support our distribution partners, while continuing to focus on the company's expansion.
