Mike Blackman, CEO of Integrated Systems Events, sees it this way: “The difficult experience of the last nine months has highlighted more than ever the importance of ISE to the global AV and systems integration business. Many exhibitors and attendees firmly believe that the new edition will be the engine for our industry's recovery. People come to ISE looking for inspiration, new suppliers, to catch up on the latest industry developments, to forge lasting relationships, and to take advantage of the training opportunities the show offers. ISE 2021 will be somewhat different from previous editions, but all those opportunities will still be there, and we can't wait to reconnect with you all.”.
ISE 2021 inaugurates the trade show's new hybrid format, which this year will blend in-person activities at Fira de Barcelona, Gran Via, with a dynamic digital program. The goal is to offer a rewarding experience to all visitors, whether they are physically present in Barcelona or online, combining live stages, meeting rooms, keynote speeches, panel discussions, one-on-one meetings, and highlights from the RISE Spotlight program.
Together with its co-owners AVIXA and CEDIA, ISE has worked closely with the Barcelona City Council, Fira de Barcelona, and all the relevant authorities, which has led to Fira de Barcelona being awarded the 'Safe Travels' stamp by the World Travel & Tourism Council (WTTC). This recognition is due to the health and safety protocols implemented by the institution to prevent the transmission of COVID-19. These protocols were developed in conjunction with the risk management consultancy Aon and the Hospital Clínic of Barcelona. For visitors, ISE has published A Guide to Safe Visiting, which details the established health guidelines. The guide can be found on the ISE website.
What's new at ISE 2021?
With the world's leading suppliers showcasing their digital technologies and solutions throughout the show, nine dedicated Technology Zones, four days of cutting-edge content delivered by some of the world's leading experts, keynote lectures, professional development programs and talks, as well as a host of new rooms dedicated to audio demonstrations.
ISE 2021 will present its Technology Zones, nine this year, with the addition of two new ones. In addition to Audio, Digital Signage and DOOH, Education Technology, Residential, Smart Building, Unified Communications and VR/AR/XR, this edition includes:
NEW: Broadcast and Content Creation: For several years, ISE has showcased broadcast and content creation solutions for both permanent installations and live events. Now, this dedicated area will display integrated solutions, including cameras, microphones, audio consoles, production switchers, intercoms, video interfaces, processors, and KVM switches.
NEW: Live Events: A dedicated area for event solutions for all types of venues, from small temporary spaces to large stadiums. The new area will showcase lighting and lighting control products, stage equipment and rigging, motion capture, and holography.
ISE 2021 will debut a set of top-quality audio demonstration rooms, which will be installed in the Filmax cinema complex, just 200 meters from the Fira.
The Catalonia Pavilion, located in Hall 4 (an initiative of ACCIÓ, the Catalan agency for business competitiveness), will host 30 local companies, including innovators and local and regional AV service providers. It will also feature a networking program for visitors.
ISE Conference Program:
The ISE 2021 conferences will take place from Tuesday to Friday. Topics include digital signage, smart buildings, extended reality, and control rooms. Attendees will enjoy a program packed with current content presented by experts.
The Superyacht Technology Conference will be the first dedicated to superyacht technology. It will take place over two days, featuring 20 speakers and 400 delegates, as well as workshops, demonstrations, an awards ceremony, and a closing party.
AV Experience Zone is a new initiative organized in collaboration with AVIXA, which is divided into three days, in which Spanish integrators and end users will attend presentations and tours of the fair, conducted in Spanish, focusing especially on the areas dedicated to the business and hospitality world, retail, medicine and education.
