Since hook-and-loop solutions are already widely used in the data communications industry (as they are less likely to damage cable insulation), Brady has partnered with VELCRO® Brand to create an innovative solution: BradyGrip™ printable material for cable ties, featuring the VELCRO® Brand hook. This unique new product combines Brady's high-performance materials with VELCRO® Brand technology. It is a printable material that can then be applied to Velcro® Brand ONE-WRAP® cable ties to identify cable bundles.printing-labels B-414 BradyGrip app v05-3-w

“Today, efficiency is increasingly important in the cable industry,” said Adam Meaux, global product manager at Brady. “And faster application and identification are crucial. We developed BradyGrip™ to improve how identification is done in the field, saving time and money. And we’ve done this by offering a printable and attachable product. There’s truly nothing else like BradyGrip™ on the market. It transforms the way people work.”

This innovative new material allows Brady to reach a variety of markets that rely on markers to identify cable bundles: data communications, telecommunications, electrical, medical, and construction sites. One of the key features of BradyGrip™ is its printability. Barcodes, text, graphics—all can be printed on this durable, high-quality material. This replaces error-prone or illegible handwritten markers with faster, clearer printed identification—something busy data installers could only dream of until now.

BradyGrip™ is the latest addition to Brady's established line of identification solutions. The company also offers a comprehensive range of labeling materials, tapes, printing systems, and software, solidifying its position as a global leader in complete printing solutions.

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