Ingram Micro will continue to provide its customers and users with the best products and solutions, as well as helping its business partners improve their profitability in decision-making thanks to its own information and business intelligence tools.
To achieve this, Ingram Micro will create a next-generation marketing resource center for its business units, sales teams, channels, and manufacturers, in addition to the addition of Josep Hilari, who will lead the transformation of the marketing division with the aim of delivering a differentiated user experience.
Hilari has over 20 years of experience in the IT sector, where she has held various roles in IT distribution companies and leading manufacturers such as Acer and Lenovo, among others. Reporting to the Managing Director of Ingram Micro Spain, Hilari joins the company's Management Committee.
Sara Zamora, Marketing Manager at Ingram Micro, with 14 years of experience at the company, will continue to coordinate the Product Marketing and Production team in developing initiatives with vendors. Zamora will report to the new Director of Marketing and Digital Innovation and will lead the integration of the company's new initiatives, transforming them into innovative, effective, and fully measurable marketing actions in response to the industry's constant evolution.


Jaime Soler, General Manager of Ingram Micro Spain, states: “In this new economy, we face the challenge of providing customers, manufacturers, and employees with a differentiated user experience. In line with this new vision, we have decided to transform our Marketing Department into a driving force for this change, aligned with the growing and evolving needs of the business, equipping it with greater digital capabilities,demand generation tools for our channel, maximum utilization of our BI capabilities, and a clear focus on solutions marketing.”
The traditional IT channel model is changing to incorporate increasingly higher value-added solutions. As an industry leader, Ingram Micro will continue to provide its customers not only with the best products and services, but also with its logistical capabilities and financial support, as well as in-depth knowledge of the markets where it operates, to respond effectively to customer and consumer demands and contribute decisively to the business development of all its partners.