Their vertical market-oriented approach, marketing innovation, and go-to-market strategy execution provided Cambium with countless best practices to emulate. When COVID hit in early 2021, Marco Olivieri was at the forefront of innovation, implementing new virtual engagement strategies that will endure. Southern European markets share commonalities that can be leveraged to fuel Cambium's next growth stages.

A high-tech and ICT professional with over 15 years of experience in the sector, after graduating in Telecommunications Engineering, he gained experience in some of the most important players in the ICT market, working in different key positions, focused on achieving business and personal objectives.

Olivieri's appointment is part of a broader reorganization plan for the European structure envisioned by Alessio Murroni (recently appointed Vice President for Europe, the Middle East and Africa), in which European markets have been divided into 4 distinct subregions:

- United Kingdom, Ireland, and the Nordic countries.
- DACH (Germany, Austria, Switzerland) and Benelux (Belgium, Netherlands, Luxembourg).
- EEC - Central and Eastern Europe.
- Southern Europe - including Spain, Portugal, France, Italy, Greece, Malta, Cyprus, and West Africa.

"I am confident that the new structure under the leadership of the new management team will allow us to capitalize on new growth opportunities in both the enterprise and service provider markets. My special congratulations to Marco on his new role: he will have everyone's support to face these new challenges," commented Alessio Murroni.