Araujo has held senior regional leadership positions at Hewlett-Packard Latin America and the Caribbean. He will be based in Dallas, Texas, and his appointment will be effective May 18, 2011.
Araujo succeeds Armando Almeida, who assumed leadership of the Global Business Services unit in early 2011. The Latin American region has been managed in the interim by Aluizio Byrro, who will continue as chairman of the region's advisory board.
Ad van de Noort assumes the role of CSO EMEA at LAPP Group
On January 1, 2026, Ad van de Noort officially assumed the role of CSO EMEA at LAPP Group. Since June 2025, he had been leading sales for the EMEA (Europe, Middle East, and Africa) region on an interim basis.
