The authorized.by platform, part of the TÜV Saarland Group, offers companies a real-time digital seal of approval that identifies online stores as authorized brand partners. The seal is integrated directly into websites, marketplaces, and online stores, and is available to both suppliers and distributors' customers. With a single click on the seal, it's possible to verify whether a retailer is an officially authorized partner. The verification is performed in real time and is based on a tamper-proof, centralized database.
In this way, LAPP addresses a key challenge in industrial procurement: the reliable identification of verified supply sources in globalized and digital markets.
“Quality, authenticity, and traceability—in other words, the certainty that these are genuine LAPP products—are crucial, especially in technically demanding applications. “By using the authorized.by seal, we are creating a new form of digital security for our customers,” says Manuel Richter, Director of Digital Business Development for Component Sales in EMEA at LAPP. “They can immediately see if a supplier is part of our authorized network. This makes selecting reliable suppliers much easier and reduces risks in the procurement process.”.
Stefanie Gutscher, director of digital sales projects at LAPP, adds: "We are very proud to offer our distributors a service that provides their own customers with greater transparency, visibility and security in the digital environment."
Identifying authorized distribution partners immediately
simplifies daily operations for customers. Authorized partners are instantly recognizable by their seal, and verification can be carried out quickly and easily if needed. At the same time, it minimizes the risk of inadvertently purchasing counterfeit products from unauthorized suppliers or distributors—risks that can have significant consequences in terms of quality and liability. Clear visibility of authorized distributors also helps ensure transparent, efficient, and secure product traceability.
Greater transparency for distributors.
There are also advantages for LAPP's distributor partners: they can make their authorization visible and thus clearly position themselves in the market. In an increasingly competitive digital environment, this strengthens credibility and contributes to long-term customer loyalty. Furthermore, according to authorized.by, they benefit from improved visibility in digital search and comparison processes, leading to a stronger presence.
“Our goal is to make trust in the digital space measurable and visible,” explains Felix Nottensteiner, Managing Director of authorized.by GmbH. “The collaboration with the LAPP Group demonstrates the potential of structured, data-driven reseller management. Together, we are creating real added value for online commerce in the B2B sector,” Mr. Nottensteiner continues.
Guidance and security in the procurement process.
With the introduction of the authorized.by seal, LAPP underscores its strategic focus on digital innovation and customer-centric services. For companies that rely on the highest quality and dependable supply chains, this solution offers tangible added value: enhanced guidance, greater security, and a solid foundation for decision-making throughout the procurement process.
