The selection was based on CRN's evaluation of vendors' program offerings, including partner training, pre- and post-sales support, marketing resources, and ongoing communication. Object First's global partner ecosystem grew significantly in 2025, as the company expanded its transactional partners by 215%
Object First continually strengthens its channel program to ensure partners have everything they need to deliver secure, simple, and powerful ransomware-proof storage to Veeam customers worldwide.
The updates in 2025 included:
• A new Registered level in the program to expand accessibility.
• An enhanced Partner Portal with simplified opportunity registration, new training resources, and “Campaign-in-a-Box” demand generation tools.
• The launch of a Partners Advisory Committee to gather direct input on training, co-marketing, and program priorities. In 2026,
Object First will continue to invest in its Hands-on Lab program to enhance the value proving experience with customers, while improving the Partner Portal with greater automation, analytics, and marketing tools.
Object First offers secure, simple, and powerful on-premises backup storage that is absolutely immutable and specifically designed for Veeam. It's easy to deploy and manage without requiring security expertise, and powerful enough for ultra-fast backups and accelerated Instant Recovery that can scale with any business. Tested and verified by third parties as secure,
Object First protects organizations against ransomware and makes them resilient to cyber threats. “Object First is a 100% channel-focused company, so our success is directly tied to the success of our partners,” said Daniel Fried, Senior Vice President of Sales, EMEA at Object First.
“As AI-driven cyberattacks exacerbate the ransomware threat, partners are looking for solutions they can deliver that will make a real difference in the fight for cyber resilience. Object First protects organizations against ransomware with secure, simple, and powerful backup storage that is absolutely immutable and specifically designed for Veeam. We remain committed to providing our partners with best-in-class training, resources, and support to ensure they are ready to win.””.
“Inclusion in CRN’s 2026 Partner Program Guide reflects how technology manufacturers are rethinking their partner programs to keep pace with a rapidly evolving channel,” said Jennifer Follett, vice president of U.S. content and executive editor of CRN at The Channel Company.
“As solution providers face new customer demands, business models, and technologies, this annual guide serves as a critical resource for identifying manufacturers investing in programs designed to drive long-term growth and shared success. The guide offers relevant insights into what distinguishes each partner program, helping solution providers make strategic partnership decisions with confidence.”.
