“The channel partner program is the foundation of one of Vertiv’s fastest-growing businesses. While we have a global program that can support international opportunities, we focus on our tools and benefits to address the unique needs of partners in each of our local markets, and a streamlined supply chain that ensures easy and fast equipment delivery and service provision anywhere in the world,” said Rob Johnson, CEO of Vertiv. “Ultimately, we’re raising the bar to ensure a best-in-class relationship experience for our partners.”.
Vertiv is leveraging its channel team's expertise, broad portfolio, and new tools to streamline partner interactions and further accelerate the program's growth. The program's tools provide partners with seamless access to an expanded product portfolio, largely focused on integrated rack solutions, with a new configurator that enables the development of complete solutions using Vertiv™ infrastructure equipment, simplifying the process and shortening timelines for customers.Giordano Albertazzi, Vertiv's president for Europe, the Middle East, and Africa (EMEA), is leading the global coordination efforts alongside regional presidents and their channel organizations.
In 2020, product launches for the EMEA channel included high-efficiency single-phase UPSs such as the Vertiv™ GXT5 Liebert® and the Vertiv™ Edge, the Vertiv™ Geist™ Universal Power Distribution Unit (UPDU)management devicesAvocent® and Vertiv™ Cybex®IT that address security and remote management challenges. Further portfolio expansion will take place this year.
“The IT channel market is growing rapidly to support the new wave of digitalization, and we see enormous potential,” confirmed Senthu Premakumar, Director of Business Research and Development at CONTEXTworld. “Our latest study demonstrates that Vertiv has delivered on one of its key value propositions: providing attractive margins to its distributors, ahead of its main competitors in this market.”
