Vertiv has announced the launch of the Vertiv™ XR App, a pioneering tool in the data center field that allows data center operators, IT managers, and channel partners to visualize Vertiv products in the location they would occupy in any facility. The introduction of the Vertiv XR app is the latest advancement in Vertiv’s ongoing, widespread digitization initiative, as the company continues to focus on the customer experience and expand the resources available to its customers and channel partners. Created by Vertiv, the Vertiv XR app is the first tool of its kind to bring the type of commercial technology used in home renovation projects to the data center environment. The app was named “Best Digital Transformation Product or Service – Enterprise” at the Computing 2022 Technology Product Awards and received a five-star rating from IT Channel, which called it “the best augmented reality app tested in 2022.”.
“With the Vertiv XR app, we’re creating a bridge between in-person and digital interactions,” says Cristian Scarpa, Vice President of Information Technology at Vertiv. “The app allows our customers and partners to make more informed purchasing decisions and recommendations, tangibly visualize how new products will interact with their current environments, and explore details about those products, all from the palm of their hand.”.
The Vertiv XR app guides users through product selection and layout, using augmented reality to deliver a realistic and immersive representation of the product in their chosen location, whether it's a data center, office, lobby, or lounge. It allows users to view and explore various Vertiv solutions anytime, anywhere, and continue engaging beyond purchase and installation by visualizing complementary solutions and streamlining the social sharing of their Vertiv experiences.
“This type of technology has been used for various consumer applications, helping homeowners see how new cabinets would look in their kitchen or different siding in their home, but we’ve never seen this type of application in the data center,” says Martin Coulthard, global vice president of demand generation marketing at Vertiv. “We give them the opportunity to see this equipment before they buy it, allowing them to make their Vertiv purchase with confidence.”.
The company's extensive digitization effort focuses on developing and updating digital assets that better serve customers and partners and allow them to interact on their own terms. The ultimate goal is to improve users' online interactions with Vertiv, making it easier for them to find what they need when visiting Vertiv.com or using the Vertiv XR app, and to help Vertiv and its partners have more meaningful and productive interactions with customers and partners.
