“Basically, we used two concepts: the first was to really focus on the best-selling series; the second was to regroup those series that share similar characteristics and that share similar needs in the market,” explained Wim Vanheertum, Head of Product Marketing.
The six product families include:
• ORIGINAL: Configurable solutions tailored to individual needs.
• REDEL: Preferred medical solutions designed to deliver reliability and performance.
• OPTIMA: Optimized solutions designed for efficiency. • SUPREME: Extreme solutions designed to withstand harsh environments.
• SPECIALITIES: Specialized solutions that address unique requirements.
• CABLE SOLUTIONS: Unique cable solutions that offer comprehensive connectivity. This classification system allows customers to quickly identify the most suitable series for their applications, ensuring a perfect selection process.
