Their main tasks will be to increase Converteo's brand awareness in Spain, develop the local structure through strategic recruitment and deploy the company's flagship offerings in analytics, CRO, media and CRM, adapting them to the specific characteristics of the Spanish market, in particular the different support formats.
Charles Cortés joined Converteo as a consultant in 2013 when the company had 12 employees, and has since risen to the position of Senior Manager with a current staff of 450. Charles Cortés is French-Spanish, having previously lived in Spain and Mexico, and has overseen several projects for various clients in the Spanish market. Having been with Converteo throughout its growth over the past decade, he will be able to draw on this experience and his understanding of the sector's challenges to guide the development of the Spanish office.
“This expansion into Spain is attractive not only because it’s a growing market, but also because it could pave the way for future developments in Latin America,” adds Charles Cortés. “International expansion is an excellent growth driver for Converteo, especially for its more mature offerings. The opening of our offices in Madrid marks a new stage in our international expansion strategy and confirms our ability to support our clients globally,” Cortés affirms.
Before joining Converteo, Charles Cortés worked at companies such as Nexton Consulting, Silicon Carne, and Expo Convenciones. He holds a dual degree in engineering from EISTI (now CYTECH) and in business management from Grenoble École de Management.
