- Details
- Category: Appointments
- By Carlos Martinez
Sara Velati appointed Channel Distribution Manager for Spain and Italy at VERTIV
Vertiv has appointed Sara Velati as the company's Channel Distribution Manager for Spain and Italy. Sara will report directly to Miguel del Moral, Channel Sales Director for Southern Europe, and will be responsible for maintaining the growth achieved in the distribution channel in recent years, supporting Vertiv's business objectives.
Sara is currently pursuing a degree in Economics - Languages and Markets at Liceo Ginnasio Statale Socrate. Her background includes over two decades of experience in the distribution channel with various wholesalers in Italy, where she has held several valuable roles in sales and marketing departments.
“Sara is an accomplished professional with extensive experience in the distribution channel, having worked directly with wholesale companies,” commented Miguel. “Her vast knowledge, backed by a successful track record, will contribute to Vertiv’s goal of continued growth in the channel. We are confident that Sara’s vision, expertise, and strategy will significantly help us achieve this objective.”.
“The professionals at Vertiv have a vision for the growth and well-being of their partners and collaborators that aligns perfectly with my career path,” Sara observed. “I’m thrilled to have the opportunity to work with a forward-thinking team eager to implement strategies that will help Vertiv continue to grow in the channel.”
With Sara's addition, Sergio Ferrer will take on the role of IT Partners Channel Manager, where his main role will be to offer Platinum and Diamond level Partners exclusive and valuable support to jointly develop the business. "Sergio's experience, with more than 20 years working with wholesalers and resellers in the IT and electrical channels, will be key for Vertiv to provide excellent added value to our top-tier partners."Miguel commented.
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