1. The sector held up (more or less)
Revenues remained stable: retail (those paid by users) rose by 0.1%, and wholesale (between operators) fell by 0.5%.
2. The same old trio continued to rule
Movistar, Vodafone and MASORANGE accounted for 75.5% of retail revenue, although this is slightly lower than the 78% of the previous year
Chart showing operators' retail revenue
. Market share by retail revenue. Source: CNMCData
3. MASORANGE is the second operator
The merger between Orange and MásMóvil resulted in MASORANGE, which closed 2024 with a 26.6% share of retail revenue, second only to Movistar.
4. DIGI continued to gain ground
DIGI continued to rise: it accounted for 3.1% of retail revenue and was the only one of the new operators with sustained growth.
5. Fiber, queen of broadband
By the end of 2024, nine out of ten broadband lines were fiber (FTTH). In total, there were almost 17 million active connections, 11% more than in 2023.
Evolution of broadband lines by technology (millions). Source: CNMCData
6. More data, more consumption
Fixed broadband data traffic grew by 14.4% and average consumption per line rose by 7.2%, reaching 362.5 GB per month per line.
Chart showing the evolution of average data traffic per fixed broadband line (GB/month/line)
. Source: CNMCData
7. 5G made a strong impact (and it's no longer just for a select few)
With more than 31,000 active 5G stations, the rollout grew by 30.8% in 2024. And for the first time, two MVNOs began offering 5G services.
8. More investment, less employment
Investment in the sector exceeded €6.7 billion, representing a 12.4% increase (excluding spectrum). However, employment fell by 2.7%.
Chart showing the evolution of employment in the sector (number of employees)
. Source: CNMCData
9. Streaming swept the world
Subscriptions to paid audiovisual content exceeded 34 million: 27.1 million to online platforms and 7.2 million to traditional services.
10. Advertising also grew
Advertising revenue in the audiovisual sector increased by 3.9%, with increases in free-to-air television, radio and especially in paid content (+34.9%).
Chart showing advertising revenue (millions of euros
). Source: CNMCData
