Around its headquarters in Lohr am Main, Germany, Bosch Rexroth has built a powerful automation ecosystem through its partners. The arrival of DBR Automation in Germany represents integration into this hub and establishes a direct connection with Central Europe and the DACH region, which are among the world's leading industrial centers. This opening is part of the group's expansion plan for the next five years and will accelerate projects using the latest Rexroth standards and platforms. In this way, the company aims to extend its philosophy of support, close customer relationships, and extensive technical expertise beyond Spain.

The new facilities include sales and project offices for pre-sales, engineering, and management; technical areas for material preparation, equipment testing, and commissioning support; and a customer service and logistics area focused on service and rapid shipping. The center will be staffed by qualified technical personnel and a sales team specializing in Bosch Rexroth solutions, working in close coordination with the team in Spain.

“The combination of experience, proximity, and the Rexroth ecosystem will help us drive innovation to the end customer, accelerating implementations, reducing risks, and guaranteeing measurable results with a higher return,” says Miguel Cañete, operations director at DBR Automation. “Both our proximity to key customers and our ample stock availability and certified technical capabilities are levers for increasing our participation in high-value projects, reducing commissioning times, and boosting customer satisfaction ,” he adds.