WING's Go-to-Market Services are a consultative offering for operators, identifying the best vertical market opportunities in a region and providing the related IoT applications and go-to-market model to help operators capitalize on the rapidly growing IoT market. It identifies opportunities across nine IoT market segments: connected cars, healthcare, logistics and transportation, smart cities, utilities, agriculture, retail, smart homes and buildings, and connected industry. Once the service is live, Nokia WING's managed service model can provide provisioning, device management, operations, security, customer support, and billing for all connected applications. WING's hands-on approach to designing the right proposition and go-to-market strategy ensures that operators can capture new revenue streams in IoT.
 
In addition to its market entry services under the WING solution, Nokia is expanding its multi-vendor testing capabilities with Nokia TestHub to help operators test their solutions and devices broadly across domains and technologies before launch. Validation testing of solutions and services, both in the lab and in the field, is essential to accelerate not only commercial IoT launches but also cloud and, eventually, 5G launches. Nokia is therefore introducing this new service, which complements device, network, and application testing. Test automation is critical to keeping pace with the acceleration of service launches and frees up critical resources in a DevOps environment. As part of Nokia TestHub, Nokia will provide "Lab as a Service," offering customers early access to Nokia's state-of-the-art infrastructure and expertise for self-diagnostics of devices, network elements, applications, and services.

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