As part of a broader strategy, Joachim will lead the creation of an enhanced product portfolio specifically designed for the channel, along with a competitive commercial policy and a series of marketing initiatives and programs to support distributors. Furthermore, his role will be essential in supporting the development of new products targeting this segment, as well as bringing Edge Computing solutions to market.
“We’ve been working intensively to develop a set of value propositions: a sophisticated product portfolio dedicated to the channel, additional investments in distributor acquisition, and further investments in channel marketing programs, to name just a few. We do this with the aim of building relationships based on trust and mutual growth with our distributors and resellers, as part of our go-to-market strategy,” says Karsten Winther, Vice President of Sales at Vertiv for EMEA. “We have incredible potential: combined with Joachim’s experience in leading channel projects and business, and all our new initiatives, we can make significant progress in becoming more attractive to channel partners and helping to expand our reach in this critical, dynamic, and constantly evolving market.”.
“I’m very excited to join Vertiv and help shape the company’s new channel programs in EMEA,” says Joachim. “This market has its own very specific dynamics, and I look forward to applying my experience and knowledge to meet its needs.”.
