Alexander has extensive experience in digital environments internationally. After holding senior management positions at eBay for the past ten years, culminating in his role as Vice President of eBay EMEA, he possesses in-depth knowledge of complex digital environments globally and a detailed understanding of online customers and how to meet their evolving needs through technology and innovation. This is complemented by strong leadership skills honed through his experience in various large, multifunctional organizations worldwide.
He joined eBay in 2004 as Marketing Director at the Paris headquarters, later becoming General Manager of eBay France and subsequently CMO of eBay Europe. During this time, he played a key role in eBay's transformation from a C2C auction site into a multichannel marketplace for brands and retailers.
Prior to eBay, he held positions at Telefónica in Madrid, Booz Allen & Hamilton in London, and Procter & Gamble in Mexico. He holds a Bachelor of Science in International Business from Georgetown University and an MBA from INSEAD.
Alexander told us: “I am very excited to join a leading international B2B e-commerce company like RS. Online sales are already a fundamental part of this company, so I am eager to work with the IT and Digital departments to further enhance their technological capabilities and digital platform, thereby designing the best online experiences for customers in this sector and reinforcing our leadership.”
Ad van de Noort assumes the role of CSO EMEA at LAPP Group
On January 1, 2026, Ad van de Noort officially assumed the role of CSO EMEA at LAPP Group. Since June 2025, he had been leading sales for the EMEA (Europe, Middle East, and Africa) region on an interim basis.
