Barcelona-based digital signage startup Nsign.tv has announced the appointment of Albert Baranera as its new managing director, reporting to CEO Toni Viñals. In his new role, he will be responsible for leading the sales channel and marketing strategy for the Barcelona-based tech company. Baranera holds a law degree from Pompeu Fabra University and has completed the General Management Program at IESE Business School of the University of Navarra and the Management Development Program (PMD) at Esade.
With more than 20 years of experience, he joins his new position after having held top positions of responsibility in Spain and the United States in various international providers of identification solutions, such as Plasco ID, Matica Technologies, BlueStar, Datopack ID and Impuls ID Distribution.
Regarding his appointment, Albert Baranera says: “I am joining Nsign.tv at an exciting time, combining the growth of the digitalization market for physical spaces, where brands and companies are seeking greater connection and interactivity with their audiences (consumers, visitors, employees, clients), with our digital signage platform at an ideal moment in terms of product, team, and the necessary stability to grow both nationally and internationally.”
“And all of this is backed by our recent win of the Digital Signage Technology of the Year award at the AV Awards, the Oscars of the AV industry. Not to mention another milestone: the recent agreement with the Japanese multinational iiyama, through which our software comes pre-installed on their professional displays.”
Regarding his role in the company, Baranera explains: “As CEO of Nsign.tv, I will be focused on two fronts: first, organizing the company's resources to ensure growth and continuous investment in innovation for our solution; and second, developing the necessary sales channels to deliver our technology to potential end users, offering a product that positively impacts their operations thanks to its interoperability with multiple information sources, its scalability in implementation (evolving from simply publishing content to personalizing it based on the audience), obtaining all kinds of metrics to evaluate its impact, and above all, offering the platform with the best user experience on the market.”
Toni Viñals, CEO of Nsign.tv, comments: “We are delighted to welcome Albert to our company. His entire professional career has been linked to three fundamental elements: technology, internationalization, and channel development. Therefore, he can bring the necessary experience to organize the company's various departments and focus them not only on having the best digital signage platform, but also on being an attractive company for the various technology partners needed to guarantee the best solution for the end customer.”
Among Albert Baranera's short-term challenges is Nsign.tv's participation in ISE 2022, the world's largest AV trade show, which will take place in Barcelona from May 10 to 13. "We are very excited to be exhibiting again at ISE, where visitors will be able to see the technological evolution of our platform and how digital signage is much more than just displaying audiovisual content, having evolved to allow full interaction with audiences through features such as touchscreens, IoT device integration, and AI-powered analytics," concludes the executive.
