“Zebra is responding with the high-performance RXi4 to a shift in the global RFID market toward more item-level tracking,” said Richard Hughes-Rowlands, Product Manager for Zebra Technologies EMEA. “The new RXi4 RFID printer/encoder brings innovation, functionality, and cost benefits to an industry that previously lacked such technology—making it a smart investment for organizations with high volume, mission-critical operations, or specialized labeling applications.”

According to a recent VDC survey, the EMEA market for RFID printers/encoders will grow by almost 20% in 2011. This increase can be attributed to strong growth in demand from retail, industry, healthcare, and other sectors that need item-level tracking to better control inventory levels and further track assets, Hughes-Rowlands noted.

Building on over 10 years of experience in the RFID printing/coding industry, the new Zebra RXi4 overcomes one of the biggest obstacles to RFID adoption – the cost of consumables. The RXi4 benefits many organizations by reducing RFID consumable costs by up to 10%. By providing a printer/coder with Zebra's unique Adaptive Encoding technology, the RXi4 can detect the RFID tag's position on the label and automatically configure the printer/coder without manual calibration, ensuring quality and saving time and money.

Other distinguishing features of the RXi4 are:

On-pitch encoding – The ability to print/code small labels very close together, as close as 0.6 inches/16 mm, resulting in significant production cost savings. By using less space between labels, label converters use less material, which translates to a lower cost per label, fewer roll changes, and faster printing/coding processes.
Variable RFID Tag Placement - The printer automatically detects the RFID tag position to optimize encoding and allows businesses to use consumables from another brand's printer/encoder with minimal reconfiguration.
Global Certifications - With more and more companies going global, organizations with multinational supply chains can easily deploy the R110Xi4 printer/coder in multiple countries through Zebra's global certification process.

Based on Zebra’s Xi4 printers—introduced last year—the RXi4 delivers exceptional ruggedness and durability, consistent print quality, fast print speeds, long life, and unmatched efficiency in the most demanding applications. The RXi4 complements Zebra’s existing line of RFID-level identification products, such as the RZ400 printer/encoder and the P4T portable thermal transfer printer with optional RFID upgrade capability for in-store inventory management. Both the RZ400 and P4T feature a range of user-friendly capabilities and cover a wide variety of printing needs while remaining intuitive and easy to use. Their advanced, ergonomic design is suitable for demanding work environments and applicable across numerous industries, including government, manufacturing, transportation, logistics, mobile workers, and field services.

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