In his new role as head of the EMEA region, Soares will work with his team to identify channel development opportunities and strategies to help Zyxel's channel partners drive their businesses toward greater growth and profitability. His goal is to help value-added resellers (VARs) evolve and enhance their offerings, facilitating their transition to managed service providers (MSPs).
Soares, whose industry experience includes 16 years at NETGEAR and 12 years in management positions at Hayes Modems, will work closely with channel partners to determine how Zyxel can grow its business with its existing reseller base. A particular focus will be on showcasing Zyxel's comprehensive offering of cloud-managed networking products powered by Nebula.
“Zyxel is the only vendor offering a complete portfolio of networking products for small and medium-sized businesses. These include advanced security gateways with comprehensive malware detection, switches, and wireless access points, all under the Nebula platform, which enables complete cloud management. Nebula is the perfect network management platform to help our VARs become managed service providers. We are committed to helping VARs that want to transition to becoming MSPs,” says Soares.
