Flórez founded Neometrics in 2003, a pioneering company in Spain specializing in the analysis and prediction of consumer behavior. Neometrics was acquired by Accenture in 2012, where he served as Global Director of Data Science until 2014. He is currently CEO of Dive, a startup that allows viewers to interact in real time with television content and enhance their digital viewing experience. Flórez will combine this role with his responsibilities at Minsait.

The application of Data Science and Artificial Intelligence enables the automation of activities in areas such as sales, operations, and risk management, with a significant impact on customer experience, improved margins, and the creation of new businesses. These are high-value-added activities that involve analysis and decision-making and have traditionally been performed by highly qualified professionals, such as sales consultants or risk analysts, or even tasks that were never carried out due to the impossibility of effectively processing enormous amounts of information.

Minsait combines the use of established tools with the deployment of cutting-edge Artificial Intelligence techniques, adapting to the needs of businesses and developing the best solution for each situation. It also offers a wide range of Data Science use cases, such as dynamic pricing models and fraud management models.

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