Before joining Vertiv, he held several channel-related leadership positions at APC by Schneider Electric and later at Lenovo.

In 2019, Vertiv launched its Vertiv Partner Programme (VPP), which focuses on three key initiatives: a completely redesigned partner portal, an even broader product catalog, and the Vertiv Incentive Programme (VIP) for EMEA, which allows Certified and Silver resellers to quickly earn bonus points and convert them into cash rewards. These incentives also include new discounts through rebates for Gold and Platinum resellers. Now, with the addition of Miguel Del Moral, Vertiv takes another step, demonstrating its commitment to resellers, distributors, and wholesalers.

“Distribution is a strategic business for Vertiv, and strengthening the brand in the channel, both in Spain and Portugal, is a major challenge that I am very excited about. Last year, we took a significant step forward with the launch of the Vertiv Incentive Programme, and now we must continue the growth the company is experiencing in this segment,” says Miguel del Moral. Slimane Saadi, Channel Director for Southern Europe, adds, “The arrival of someone with Miguel’s experience and knowledge is great news for Vertiv and will allow us to accelerate our development in this business.”.