Henrik has a long and distinguished career in sales, with over 20 years of experience in the industry in various leadership roles. Thanks to his extensive knowledge of the sales sector, he possesses the expertise and experience necessary to lead, build, and drive Sony's high-performing sales team.

When asked about his new role, Henrik said: “Working for such a renowned brand as Sony is an ideal opportunity to further develop and enhance my sales expertise. Furthermore, joining Professional Displays and Solutions Europe at such a pivotal time, with a clear understanding of Sony’s vision and growth plans in this sector, is an exciting opportunity to contribute my skills and experience. I look forward to joining a committed and enthusiastic team that will drive the business forward.”

Rik Willemse, Director of Professional Displays and Solutions, also commented on Henrik's appointment to his new role, saying: "In addition to Henrik's extensive experience in the position and the industry, his personality and drive are exactly what the company needs to take the PD&S division to the next level. His sales and industry knowledge are invaluable and essential for continued growth. We warmly welcome Henrik to his new role."