With this new addition, Avatel strengthens itself in a key area for the company, reorganizing the entire customer acquisition and retention strategy.
 
“We are very pleased to welcome someone with Prieto’s talent and comprehensive business vision, who understands telecommunications from the customer’s perspective, the different sales channels, and even network infrastructures,” says Avatel CEO Ignacio Aguirre.
 
The operator “is growing every day by deploying new fiber optic networks and adding local operators to the group. In both cases, being able to delve deeper into the customer's digital needs is fundamental, since telecommunications are the lever for creating future opportunities in rural areas, driving their digital transformation,” Aguirre explained.
 
Professional career
Prieto is a senior telecommunications engineer with an MBA and extensive training and experience in marketing and sales. His professional career has been spent at Vodafone, where he joined in 1999. He has grown professionally within the company, holding various positions of responsibility, first in the technical area and later in marketing and sales, both in the business and consumer business units.
 
During these years, he led the transformation of Vodafone's SME segment, including its offerings, service models, and the professionalization of its sales channels. In his most recent role, he has been at the helm of marketing and sales channels for new individual customers (from in-person to telesales and online), undertaking a profound transformation to adapt them to the increasingly digital environment in which we operate.