A graduate in Social Communication from the Universidade Metodista de Sao Paulo (UMESP), Cardoso completed her training with a postgraduate MBA in Marketing from the Fundaçao Getúlio Vargas (FGV) and a Master in Business Administration from INSPER/IBMEC.
Cardoso has accumulated more than 16 years of experience in marketing and sales focused on the data center market and application distribution in both Europe and Latin America, during which he has demonstrated skills ranging from developing business plans and market strategy to digital communication and team leadership.
The current Channel Director for Iberia joined Schneider Electric as Strategic Marketing and Channel Program Manager in 2012, where she developed a marketing strategy and partner program for the IT sales structure. In 2017, Cardoso moved from Brazil to Spain to become the Strategic Marketing Director for the IT business division in Spain, Portugal, and Italy. A year later, she was appointed IT Channel Marketing Director for Europe, a position she held until her recent change.
“Our ambition is to be the trusted partner of our IT channel, working together to address the increasingly significant new technological disruptions in the market. We are talking about services related to Edge environments and Data Centers, which will become increasingly important not only from the manufacturer's perspective but also from the partners',” Cardoso affirms.
Schneider Electric has appointed Ana Carolina Cardoso Guilhen as Channel Director for APC by Schneider Electric in Iberia. With over six years of international experience at the company, Carolina takes on this new role to drive the Channel business and support its Partners during a time of significant challenges and technological disruption.
